Newsletter marketing. Even in Chinese.

Every week, IndustryStock ships more than 33,000 newsletters (depending on demand and news coverage) to customers and subscribers in the industry.

Take advantage of e-mail marketing

Our newsletters cover four topics:

German

Monday: top news directly from industrial companies

Chinese

Sunday: European-Chinese business news

Polish

Monday: Weekly industrial/B2B information kaleidoscope

You can reach your target groups in our newsletters with static and animated banners or text ads. For each newsletter, a maximum of two banner / text ads will be delivered. If more than two campaigns are booked, the ad will be delivered in changing mode.

Your banner / text ads can be linked to any landing page.

Newsletter Performance

As the following charts show, our newsletters beat trade journals in all categories, but also classic consumer media in terms of target group reach. Even magazines with a long publishing tradition, a lot of experience in editing and also with extensive knowledge about their readership.

As the "E-Mail Marketing Benchmark 2015" study by InxMail (www.InxMail.de) shows, we are in different cases well ahead of classic publishers in various categories.

Opening rate: OR in e-mail marketing is the percentage ratio between opened and delivered e-mails.

Meaning OR: a high opening rate indicates a great curiosity of the receivers. This is above all an indicator for an appealing text in the subject line. In addition, the reputation of the sender and the relevance of the contents of previous broadcasts also play a role.

Calculation OR: the opening rate is expressed as a percentage and is calculated from the number of openings in relation to the number of delivered mails, that is, the dispatch minus bounces. Opening rate [%] = opening recipients / (dispatch amount - bounces) * 100

Clickthrough Rate Definition - the CTR in email marketing is the percentage ratio between the number of clicking recipients and the number of delivered emails of a dispatch.

Importance of CTR - A high CTR rate is an indicator of a high relevance of the content for the recipients as well as appealing and uniquely designed call-to-action items that encourage them to click.

Clickthrough Rate Calculation - Click Rate [%] = Clicking Receivers / (amount dispatch - bounces) * 100

1. you can upload static OR animated ads.
2. In both cases, the document (jpg / png or, animated, gif) must not exceed a maximum size of 800 x 500 pixels (W x H).
3. Text ads are also possible, the credits are calculated by character length.

Prices for banners and TextAds

Newsletter	Credits
Text Display:	5 credits for 50 characters / 1000 impressions
Banner (static):	50 credits / 1000 impressions
Banner (animated):	100 credits / 1000 impressions
Lorem	Lipsum

Newsletter

Credits

Text Display:

5 credits for 50 characters / 1000 impressions

Banner (static):

50 credits / 1000 impressions

Banner (animated):

100 credits / 1000 impressions

B2B marketingB2B networkingB2B publishing

Digital full service from a single source

Deutscher Medien Verlag GmbH is specialized in integral consulting, conception and implementation of sales and marketing measures.

As a digital trade publisher with a focus on industrial companies, we see brand building and brand management as basic building blocks for continuous growth.

The business focus of our services is to match companies from all over the world in a data-driven way, i.e. to open up new sales markets via digital channels.

The basis for this is the intelligent use of data from the search behavior of trade visitors in conjunction with the integrated data of registered companies.

With IndustryStock.com and Diribo, Deutscher Medien Verlag GmbH operates two globally active B2B platforms specifically for industrial companies and their service providers.

With the specialized search engines of both portals, buyers from industrial companies can specifically find new products, suppliers and business partners and also be found themselves with their services. Sellers, entrepreneurs and managers use IndustryStock.com and diribo as Platform-as-a-Service (PaaS) for the digitalization of sales and marketing processes.