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DFROST is the
retail identity agency for the point of sale. Be it brands or spaces, entire
stores or selected areas – wherever experience worlds and identity need to be
created, the brand companions work in interdisciplinary teams to devise
innovative, precise retail solutions for the effective presentation of products
and brands at the point where the purchase decision is made. Holistic and unique.
Founded in
2008 by Nadine Frommer and brothers, Christoph and Fabian Stelzer, the
Stuttgart agency has a workforce of some 50 employees. Its service spectrum breaks
down into the disciplines of retail window display, visual merchandising,
retail architecture, POS events, visual communication and digital solutions.
Whereby every
aspect – from consultancy and design to production and from logistics to
implementation – is centrally controlled across all channels. This results in
coherent retail presentations that are not merely seen but are also felt and
perceived with all the senses.
This sustainably-functioning
work by DFROST not only lastingly captivates customers, but has also earned the
trust of premium brands such as Swarovski, Peak Performance, Tommy Hilfiger,
Hugo Boss, Victorinox, Mercedes-Benz Accessories or Porsche Design. And rightly
so – as testified by prestigious international accolades such as the red dot
communication award 2012, the iF communication design award 2013 or the German
Design Award 2014.